By Jeremy Wright
With an particular glance inside of Google, Disney, Yahoo, IBM, and others, this ebook exhibits how your organization can use blogs to elevate its visibility and rework inner communicationsAll businesses, huge and small, recognize that attaining clients at once and influencing - and being motivated by way of - them is key to good fortune. weblog Marketingshows advertising and marketing and PR execs besides small company proprietors tips on how to just do that with no spending handsome profit. Readers will easy methods to faucet into the facility of blogs to create an immediate line of communique with buyers, increase the company's visibility, and place their corporations as suggestion leaders.Blogs will quickly develop into a staple within the info vitamin of each critical businessperson . . . . Blogs supply an speeded up and effective method of buying and knowing the type of info we all intend to make company decisions."
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But traffic isn’t what’s important at first; instead, finding your voice, making sure blogging meets with your strategic objectives, and listening and responding to posts are most important. As discussed in Chapter 1, blogging started as a community of like-minded people who linked together through the Internet. In addition to linking to others, leaving comments and sending occasional e-mail correspondence can have a profound effect on your network of readers. In blogging, you build your trust, reputation, and authority on your own merits.
TOO SCARED TO LISTEN? For several of my clients, nothing is scarier than opening the floodgates of customer feedback—until they realize that the only thing scarier than hearing what customers have to say is not hearing what they have to say and suffering the consequences. If the idea of customer feedback is frightening to you, ask yourself why you are afraid. Are you afraid your service is subpar and that you cannot fix it? You must take responsibility for your actions. It’s better to have unhappy customers knocking at your door than no customers at all.
Entire websites and communities sprang up around trying to find a solution. Why? Because everyone loves a mystery. Campaigns such as “I Love Bees” rely on users to spread the word—something that blogs also rely on. ” 49 50 Blog Marketing HAVING A GREAT TEAM One of the best ways to build a great business is to create a great team. Great teams will think up great ideas, build visibility, and spot defects in products, which they will then correct. A great team can fix just about any problem, given the right resources, and is happy to take on just about any challenge.
Blog Marketing by Jeremy Wright