Read e-book online Bollywood in Australia: Transnationalism & Cultural PDF

By Andrew Hassam; Makarand Paranjape

ISBN-10: 1921401087

ISBN-13: 9781921401084

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In this particular case, it remains to be seen whether the current flirtation with Bollywood will be just a passing fashion or an ongoing addition to the cultural repertoire of metropolitan Australia. In my final response to Samant, it is worth pointing out that the promise of an off-the-peg experience of authenticity is one of the primary strategies 41 Bollywood in Australia employed in the marketing of multiculturalism (and specifically mediaculturalism). This is, in almost every case, a fallacy convenient to all of those involved.

Indeed, it may be more important than ever to avoid confusing a lack of knowledge with real ignorance. Notes 1 S Samant, ‘Appropriating Bombay cinema: why the Western world gets Bollywood so wrong’, Metro, Winter 2005, p. 84. , p. 86. 3 P Stahlberg, ‘Brand India: the storyline of a superpower in the making’, Media and Identity in Asia, CD-ROM, Curtin University of Technology, Sarawak, 2006. ), Making Meaning in Indian Cinema, Oxford University Press, New Delhi, 2000. 5 J Desai, Beyond Bollywood: The Cultural Politics of South Asian Diasporic Film, Routledge, London, 2004, p.

Missing the closing night’s screening of Kal Ho Naa Ho (2003), led to my venturing out, finding and seeing it in a suburban, mainstream cinema. The iconic image of Shah Rukh Khan with tears in his eyes became emblematic of my first encounter with Bollywood. In the course of the last four years Bollywood has become seemingly ubiquitous in early twenty-first century metropolitan Australia. No longer are enthusiasts limited to seeking out the local Indian grocery and video store or keeping an eye out for an occasional showing at independent cinemas or festivals for their fix.

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Bollywood in Australia: Transnationalism & Cultural Production by Andrew Hassam; Makarand Paranjape

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