New PDF release: Cross-Cultural Design for IT Products and Services

By Pei-Luen Patrick Rau

ISBN-10: 1439838739

ISBN-13: 9781439838730

ISBN-10: 1439838747

ISBN-13: 9781439838747

''With the rise of globalization of commercial and undefined, IT services and products are produced and advertised throughout geographical cultural obstacles with no consideration of tradition. there's a excessive chance that IT services constructed in a single nation is probably not successfully utilized in one other nation, that may prevent industry penetration and revenues and use of IT services. This book Read more...

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Extra info for Cross-Cultural Design for IT Products and Services

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The high-context person is impatient listening to “information that he or she already knows” from a low-context person who is only presenting his or her usual complete and thorough message. Hall believed that communication style, high or low context, was deeply rooted in culture. Although there will be significant variation in style within any one culture, one style will tend to be dominant. Germans, Dutch, English, and Americans tend to prefer low-context communication. French, Italians, Spanish, Latin Americans, and Japanese prefer high-context communication.

1999. Time management and polychronicity: Comparisons, contrasts, and insights for the workplace. Journal of Managerial Psychology, 14: 288–312. , and Garg, C. 1999. Cross-cultural issues in commercial aviation. White Paper. Honeywell Technology Center. , and Kaufman-Scarborough, C. 2001. S. S. university setting. In Proceedings of the Tenth Biennial World Marketing Congress, ed. H. L. Meadow. Cardiff, Wales, Great Britain, FL: Academy of Marketing Science. M. 1986. Chinese cognition. In The Psychology of the Chinese People, ed.

Based on the similarities, people categorize objects perceived to have certain characteristics. 14 Cross-Cultural Design for IT Products and Services People often decide if something belongs in a certain group by comparing it to the representative member of that category. Some categories are universal across cultures. For example, facial expressions that signal basic emotions—happiness, sadness, anger, fear, surprise, and disgust, are similar across cultures, as are certain meanings of colors across culture.

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Cross-Cultural Design for IT Products and Services by Pei-Luen Patrick Rau


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