New PDF release: In the Company of Giants: Candid Conversations with the

By Rama Jager, Rafael Ortiz

ISBN-10: 0070329346

ISBN-13: 9780070329348

ISBN-10: 0071383425

ISBN-13: 9780071383424

In remarkably sincere and unrestrained one-on-one interviews, 16 titans of the electronic global percentage knowledge and suggestion on how they based and equipped their empires...what they consider enterprise, expertise, and every other...and the place itÕs all going. YouÕll locate difficult, instantly, debatable, profound, and instructive conversations with: Steve Jobs (Apple, subsequent, Pixar), T. J. Rodgers (Cypress), Gordon Eubanks (Symantec), Steve Case (America Online), Scott cook dinner (Intuit), Sandy Kurtzig (ASK), John Warnock and Charles Geschke (Adobe), Michael Dell (Dell), Charles Wang (Computer Associates), invoice Gates (Microsoft), Andy Grove (Intel), journey Hawkins (Electronic Arts/3DO), Ed McCracken (Silicon Graphics), Ken Olsen (DEC), and invoice Hewlett (Hewlett-Packard).

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Extra info for In the Company of Giants: Candid Conversations with the Visionaries of the Digital World

Sample text

I explained the idea and AMD hired a group to do CMOS research and development. Those guys were political cretins, their boss was a moron, and they proceeded to screw up their implementation big time. I explained why they screwed it up. I wrote the four-page memo explaining technically why they had missed the mark. Basically, they were Intel copycats. Intel had tried the same thing and screwed it up. AMD had assumed that, because Intel couldn’t do it, they couldn’t do it. So, the argument was about authority and turf as opposed to transistors, electrons, and pico-seconds and pico-farads.

I think that my other strength is that I’m a pretty good judge of people and have the ability to bring people together around a common vision. Well then, when are your strengths—judgment of character and liberal arts perspective—your weaknesses? In certain cases my weaknesses are that I’m too idealistic. Realize that sometimes best is the enemy of better. Sometimes I go for “best” when I should go for “better,” and end up going nowhere or backwards. I’m not always wise enough to know when to go for the best and when to just go for better.

For example, if you were in New York and compared the best taxi to an average taxi, you might get there 20 percent faster. In terms of computers, the best PC is perhaps 30 percent better than the average PC. There is not much difference in magnitude. Rarely you find a difference of 2 to 1. Pick anything. But, in the field that I was interested in—originally, hardware design—I noticed that the dynamic range between what an average person could accomplish and what the best person could accomplish was 50 or 100 to 1.

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In the Company of Giants: Candid Conversations with the Visionaries of the Digital World by Rama Jager, Rafael Ortiz


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