By Ed Paulson
An insider unearths the middle thoughts at the back of Cisco's out of the ordinary luck
Most savvy company observers agree that the foremost part in Cisco's extra special progress has been their unwavering dedication to increasing their product line via competitive acquisitions. in view that 1995, the ''New Goliath,'' as Cisco is understood in the course of the company and finance groups, has bought greater than sixty businesses. during this groundbreaking publication, a Silicon Valley veteran, Ed Paulson, makes use of his robust connections to Cisco's administration to bare the M&A gospel in line with Cisco.
Paulson explores how Cisco has used acquisitions to stick prior to its opponents, analyzes their ideas and confirmed equipment for incorporating new businesses seamlessly, certainly, and profitably. Paulson finds the center piece of Cisco's acquisition strategy-one that's company-focused, culturally suitable, and keeps employees. He examines how Cisco executives verify if a objective corporation is appropriate with Cisco's company tradition and strategic outlook and describes the extreme lengths to which those executives will visit achieve the loyalty of received humans. This ebook information the Cisco technique and illustrates the way it should be utilized to businesses throughout industries.
Ed Paulson (Chicago, IL) is President of expertise and Communications, Inc., a company and expertise consulting company and a traveling professor at DePaul University's tuition for brand new education. he's a Silicon Valley veteran with greater than 20 years of expertise and the writer of diverse company and expertise books, so much lately, The expertise M&A Guidebook (Wiley: 0-471-36010-4).
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Extra resources for Inside Cisco: The Real Story of Sustained M&A Growth
The rapid acceptance of the Internet also spawned numerous technologies designed to increase bandwidth, management control, and customer-perceived performance while decreasing cost. The generalized version of Moore’s Law that technologies have approximately an 18-month life span before being challenged by the next generation of technology has never been more true than within networking. Cisco Systems realized early on that managing this technological evolution while also managing explosive corporate growth may require more resources than Cisco could produce on its own.
Cisco develops a matrix that charts likely industry segment trends and delineates Cisco’s level of participation in each of those segments. If Cisco can quickly become a leader in a particular segment using internally developed products, then acquisition is not needed. If not, then acquisition is pursued as an alternative to internal development. In other words, acquisition is not pursued for its own sake but as a tool for furthering Cisco’s market penetration in the particular target segments required in pursuit of its overall vision of being the end-to-end supplier for its networking customers.
Acquisition as an occasional or opportunistic process, which is the exception instead of the rule, does not apply to Cisco Systems. At this company, acquisition is simply one of the activities it pursues as intrinsic to its continued success. As such, it is fostered, cultivated, streamlined, and continually improved just as any critical business process would be for any top-notch company. At Cisco Systems, acquisition is simply another business decision and process. The Primary Target Evaluation Criteria Fundamental to the Cisco acquisition approach is the belief that acquiring a company’s technology without acquiring the future efforts of its people is a formula for an unsuccessful purchase.
Inside Cisco: The Real Story of Sustained M&A Growth by Ed Paulson