Download e-book for iPad: Interactive Decision Aids in E-Commerce by Jella Pfeiffer

By Jella Pfeiffer

ISBN-10: 3790827681

ISBN-13: 9783790827682

This e-book supplies tips on which interactive choice aids to supply in webstores. Interactive choice aids are instruments that support internet buyers to check and evaluation product details. shoppers can, for example, exclude items that don't meet convinced standards, they could spotlight yes details or they could assign rankings of other types. Interactive choice aids are very important, simply because discovering the popular product in a quick period of time raises either the purchasers’ pride and, in flip, the revenues volume.This ebook incorporates a special description of choice aids, heavily experiences how choice aids are concerning the choice habit of consumers, and develops a complete method of choice aids, that's very versatile, raises either patron delight and self assurance, and will be used intuitively. The shut hyperlink among average behaviors and the choice aids permits webstores to benefit approximately shoppers’ decision-making habit through the use of an easy click on movement research. The e-book is written in an easy-to-read type and gives either functional ideas and data approximately patron behavior

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A typical statement of a consumer applying a compensatory strategy would be “I would prefer a cell with integrated navigation system, but not if I have to pay too much extra for that”. Thus, compensatory strategies allow for trade-offs among attributes. In contrast, non-compensatory strategies do not allow attribute values on one attribute to compensate for low values on another attribute. 2 Attribute Weights Attribute weights, wi , reflect how important each attribute is. Hence, they express how much each attribute influences a decision.

This section reviews decision strategies in detail, as they are the state-of-theart for describing consumer purchase behavior. , Payne et al. 1993; Riedl et al. 2008). 1 Compensatory Versus Non-Compensatory Decision strategies consist of compensatory and non-compensatory strategies. In compensatory strategies, a low value of an attribute of a product can be compensated by a high value on a different attribute. A typical statement of a consumer applying a compensatory strategy would be “I would prefer a cell with integrated navigation system, but not if I have to pay too much extra for that”.

Since outcome-based and process tracing approaches focus on different aspects of decision making, we argue that they can complement one another well. There are 30 2 Fundamentals on Decision-Making Behavior only few studies which have used such a multi-method approach (Biggs et al. 1985; Lohse and Johnson 1996; Rieskamp and Hoffrage 1999, 2008). Among them Covey and Lovie (1998) conclude, “(. . ) a skilfully combined approach can help to draw up a more complete picture which could not be so easily achieved by either method on their own” (p.

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Interactive Decision Aids in E-Commerce by Jella Pfeiffer


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